Modash vs HypeAuditor: What Each One Actually Detects (2026)

Both tools will give you a number. Modash reports a fake-follower percentage; HypeAuditor reports an Audience Quality Score from 1 to 100. Neither number means much until you know what produced it, and that is where the two products diverge more than their marketing suggests.

This comparison sticks to three kinds of statement, kept separate on purpose: facts you can verify on a public page, vendor claims the companies make about their own products, and user reports from review platforms. Where a claim is self-reported, it is labelled as such.

The short answer

If your bottleneck is…	Pick
Finding creators you don't know yet	Modash
Getting a detailed audience report on names you have	HypeAuditor
Knowing why a creator was flagged	Neither publishes its weighting
Measuring revenue after the campaign	Neither is built for it

Modash is a discovery platform with vetting attached. HypeAuditor is an audit platform with discovery attached. Most of the choice comes down to which half of the job is currently costing you time.

The three jobs, and who covers what

Influencer marketing breaks into three distinct jobs: matching (finding the right creators), audit (checking they are real), and tracking (proving what they sold). Almost every tool on the market is strong at one and weak at the others.

	Matching	Audit	Tracking
Modash	Core strength	Secondary feature	Basic, via Shopify
HypeAuditor	Solid	Core strength	Not offered
ProveitGo	IG · TikTok · YouTube	IG · TikTok · YouTube	Shopify · Google Analytics

The table is not an argument that one tool wins. It is an argument that a brand needing all three columns will be paying two subscriptions and reconciling two datasets by hand.

What each tool is built for

Modash is a search product. Its own site advertises an index of 350M+ profiles across Instagram, YouTube, and TikTok, filterable by follower count, location, engagement, and audience demographics, with an email finder attached. The database figure is self-reported, as all of them are in this category. "Indexed" and "usable" are not the same thing.

HypeAuditor is a report product. Its discovery page states 227.2M+ profiles and 35+ filters, but the centre of gravity is the profile report: audience age, gender, geography, interests, reachability, and a proprietary quality score. The demographic depth is genuinely the stronger of the two.

What they actually cost

	Modash	HypeAuditor	ProveitGo
Entry price, annual billing	$199/mo	$299/mo	Free
Entry price, monthly billing	$299/mo	Quote	Free
Free trial	14 days, no card	None	Not needed
Published on the website	Yes	Partially	Yes

Two things worth noting before comparing the headline numbers.

First, the $199 figure is an annual-commitment price. Paid monthly, Modash Essentials is $299, the same as HypeAuditor's entry tier. Comparison articles that put "$199 vs $299" in a table are comparing an annual rate against an annual rate only by coincidence.

Second, entry tiers are capacity-limited, not feature-limited. Modash Essentials includes 2 seats and 300 profile analyses per month. On HypeAuditor, several discovery filters, including the account-quality filter, sit above the Basic plan. On a product bought for fraud detection, that last detail deserves a second read.

What they say they detect

This is the section where the distinction between fact and claim matters most.

The signals each one publishes

Both companies document what their fraud detection looks at, which is more transparency than most of the category offers.

Modash's help centre lists: missing profile pictures, follower-to-following ratios, account age, post count, empty bios, and abnormal growth patterns. It sorts an audience into real people, notable followers, real mass followers, suspicious mass followers, and suspicious accounts. Its published benchmark is to stay under 25% fake followers and to walk away above 50%.

HypeAuditor's Audience Quality Score runs 1-100 and combines engagement rate, audience quality, follower growth, and engagement authenticity, across what the company describes as 40+ factors.

Both are documented at the level of which inputs are used. Neither publishes how they are weighted, which is the part that determines the output.

The 95% claim

On its free fake-follower checker page, HypeAuditor states that its tool "detects over 95% of all fraudulent activity, including shadow methods of growth such as the follow/unfollow trick, comments pods, and loop giveaways."

That is a strong claim, and it is worth being precise about its status. It is self-reported: there is no published methodology, no defined test set, and no independent audit behind the figure. It may well be accurate. There is simply no way for a buyer to check it, which is true of every accuracy percentage in this industry.

What users report

Review platforms disagree sharply about HypeAuditor. It holds 4.6/5 on G2 across 248 reviews, and 2.1/5 on Trustpilot. A gap that wide usually says something about who is leaving reviews where, but it is large enough to be worth knowing before signing an annual contract.

Among the critical reports, one documented case describes two accounts that had recently bought roughly a million fake followers being returned as having a healthy audience, while two creators the reviewer considered legitimate were scored poorly for not buying likes.

One review is not evidence of a systemic failure. But it illustrates the practical problem with any proprietary score: when the number disagrees with what you can see, you have no way to interrogate it and no way to overrule it.

How to verify a score yourself

Whatever tool you use, a result is worth more when you have spot-checked it. None of this requires a subscription.

Sample the followers. Open fifteen or twenty accounts from the follower list. Fake accounts cluster: no profile picture, few or no posts, empty bio, a username of random characters, and following well over a thousand accounts while having almost none of their own. If a meaningful share of a random sample looks like that, the follower base has a problem regardless of what any score says.

Read the comments, not the count. Engagement pods and comment bots leave a signature that follower metrics cannot capture: the same handles appearing under post after post, interchangeable phrasing ("Great post!", "Amazing 🔥"), and comment timestamps clustered in the first minutes after publication. Scroll three posts. If the same twelve accounts are always first, the engagement is coordinated.

Look at the growth curve. Bought followers typically arrive as a spike followed by a flat stretch. Organic growth is lumpier but continuous. A viral moment looks different from a purchase: it moves views and comments too, not just the follower count.

Compare like with like. A 2% engagement rate means nothing in isolation. It means something against three creators of similar size in the same niche.

Their free tools, compared

Both companies run free checkers, and both use them the same way: as the top of a funnel. It is worth knowing where the ceiling is before you build a workflow on one.

	Modash free check	HypeAuditor free check
Sign-up required	No	Account needed for full results
Minimum account size	Not stated	1,000 followers
Platforms	Instagram	Instagram, TikTok, YouTube
What you get	Fake-follower rate, engagement, top audience countries	AQS, follower count, engagement rate
Described as	"a limited free version"	Free tier of the paid report

HypeAuditor's free-tool catalogue is considerably larger: engagement calculators, pricing estimators, comparison tools, ratio calculators across three platforms. If you only need an occasional sanity check, you may never need to pay either company.

Which one should you pick?

Modash, if your problem is finding creators. Continuous campaigns, real volume, and a need to filter rather than research names by hand. Take the 14-day trial before committing, and price it monthly if you are not sure yet.

HypeAuditor, if your problem is audience verification and you need demographic depth to get a partnership approved internally. Check that the filters you need are in the tier you are buying.

Neither, if you work with a handful of creators you already know. At 5-20 partnerships a year, $199-299 a month for list-building capacity you will not use is difficult to justify, and the free tools above will cover most of what you need.

ProveitGo, in the interest of disclosure

This article is published on our own site, so: ProveitGo is our product.

What we do differently is show the evidence rather than only the score. When a creator is flagged, you see the comments, the repeated handles, and the timing distribution that triggered it. It is the same material you would have found by hand, assembled for you. A creator who disputes the result can be shown exactly what was found, which is not possible with a proprietary index.

Matching and audit cover Instagram, TikTok, and YouTube. Tracking runs through Shopify and Google Analytics, so the question "is this creator real?" and the question "did this creator sell anything?" are answered in the same place instead of two tools and a spreadsheet.

Where we are weaker: we do not operate a 350M-profile index, and for bulk list-building at scale Modash remains the better instrument. We are also a newer product with a shorter track record than either company discussed above.

It is free while we are in beta. No trial window, no card.

Final thoughts

Modash and HypeAuditor are both competent at the job they were designed for. The mistake is treating "influencer marketing tool" as one category.

Matching, audit, and tracking are three separate problems, and every tool in this market is honest about being strong at one of them if you read past the homepage. Work out which one is actually costing you money before comparing prices. For most brands under $100K in annual creator spend, it is not discovery.

And whichever tool you land on, spot-check its output by hand on the first few creators. A score you have verified once is worth considerably more than a score you have only been given.

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ProveitGo is free during beta. Vet creators before you spend, track conversions after you launch. Run an audit now.